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What comes next? Marketing After 3rd-Party Cookies

Third-party cookie data is used on ad tech and martech platforms for targeting, retargeting, display advertising and behavioral marketing. Once those go away, marketers will have to make critical changes to their strategic marketing plans and ad spend. During our June 8th luncheon, we will discuss how you can plan for what comes next.

June 8, 12:00PM

What comes next? Marketing after 3rd-party cookiesThird-party tracking cookies have been the foundation of digital marketing for decades. But soon, Apple, Firefox and Google Chrome will block these crucial identifiers that track consumer online behavior and drive digital marketing as we know it today.

How can marketers respond? Because nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing, marketers will have to make critical changes to their strategic marketing plans and ad spend. Join us on June 8th, where our talented panel will discuss:

  • The nature of the changes and how it will impact marketers and consumers.
  • The importance of using first-party data and driving connections with target audiences
  • A resurgence of email marketing and permission marketing
  • Improving content, contextual targeting and “people-based” targeting

Panelists

Natalie Jackson, Marketing Director at emfluence

Natalie Jackson is the Marketing Director for the emfluence Marketing Platform and for emfluence’s Digital Marketing. She has nearly a decade of experience in B2B marketing and in digital marketing, including more than eight years of geeking out over all things email and marketing automation strategy. Natalie has spoken on email marketing, CRM strategy, and content marketing for storytellers at Really Good Emails, Digital Summit Kansas City and Digital Summit At Home, Microsoft Dynamics CRMUG Summit, emfluence’s And Then Some Conference, and for countless local marketing organizations.

 

Jordan Roith, Ad Operation Supervisor, Barkley

 

Jordan Roith has 5 years of media experience, focusing on digital activation and measurement and has worked on accounts such as AMC Theatres, EXPRESS, and Planet Fitness. Jordan has a passion for measurement and automation and currently leads ad operations for Barkley. 

 

 

Jared Levy, Sr. Director, Client Strategy & Operations, AdParlor

Jared Levy has held a variety of client service and media buying leadership roles over the past 12 years. He has extensive experience buying and managing digital media buys within the programmatic and paid social space, working alongside top Fortune 500 companies and media agencies. As Sr. Director of Client Strategy & Operations, he plays a pivotal role in Business Operations, Client Strategy and leads the Account Support Teams at AdParlor.

A graduate of The University of Kansas, Jared is a college basketball fanatic and loves spending time with his wife and chasing around his 4 year old son and 1 year old daughter during  his off time.”

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