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Creating a Lifecycle Marketing Strategy

When Allison Bryant joined Ten Percent Happier as its first…

September 14, 12:00PM

Banner: Creating a Lifecycle Marketing Strategy

When Allison Bryant joined Ten Percent Happier as its first Lifecycle Marketer, she wanted to be Zen about the challenge ahead of her. The breadth of the work was intimidating. Lifecycle marketing, after all, includesall of the interactions a customer has with a company or organization.

Drawing from her time in the nonprofit and educational sectors, as well as her expertise in email, social media and direct mail, Allison got to work. After reviewing how best to reach, convert and retain subscribers at each stage of their buying journey, she successfully developed and implemented a lifecycle strategy to boost revenue. Not only that, she developed a multi-step guide for others to use (including some mistakes she made along the way).

Join us at our KCDMA’s September 14th luncheon, where Allison will share a streamlined, big-picture guide to creating a lifecycle marketing strategy and discuss:

  • A practical set of steps you can take to build your lifecycle strategy
  • How to map your user journeys while tying them to your company’s goals
  • Prioritizing your work to make the biggest impact you can


Allison Bryant Bio:

Headshot: Allison BryantAllison became the first lifecycle marketer for Ten Percent Happier, a meditation start-up, in 2019. Prior to joining Ten Percent, Allison gained extensive experience in non-profit fundraising. She spent four years as an email and social media marketer at Brown University, where her work received the CASE 2018 Circle of Excellence Silver Award for Targeted Campaigns, and two years as an email and direct mail marketer for the Connecticut Audubon Society.

Allison loves geeking out about mindful marketing, historical disasters, RuPaul’s Drag Race, and narrative video games – find her on Twitter at @abry0 and say hi!

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