VIDEO FROM THE PREZ: KCDMA Brand Refresh and Website Launch 2015

Happy New Year fellow direct marketers!

As you know, in 2014, we set our sights on making this a BIG year, full of BIG ideas. I wanted to update you on the biggest big idea: our new KCDMA brand and new, matching website!

Thanks to the support of our amazing sponsors, we’ve invested in a refreshed brand and a new logo that communicates that direct marketing is the marketing of 2015 and beyond. The multi-faceted look represents the many tactics that use data to better target and better analyze marketing campaigns. now represents the new brand and logo and has had more than just a refresh: it’s a whole new site. It’s mobile-responsive, incorporates our social media presence and we hope it helps new marketers easily find out more about the organization and how to join us for events and become a member.

We owe a special thank you to Reactor Design Studio – our newest KCDMA Platinum sponsor – for their excellent work on the brand and the website. Both help to show that KCDMA is ready to pave the way for the future of marketing!

The new brand is here just in time for our peak season for KCDMA with two of our biggest events right around the corner: the all-day Advanced Marketing Symposium on January 22nd and the AMBIT Awards on March 24th. By the way, be sure to submit your best direct marketing campaigns for an AMBIT Award by the January 17th deadline!

Thank you for your support of our amazing organization. The world is absolutely moving toward data-driven marketing in all avenues, and KCDMA is your source for continuing education and for connecting with fellow data-driven, direct marketers in Kansas City.

I’ll see you at the Symposium!

Jessica Best
KCDMA President 2014-15