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DM Days 2011- Sessions 1 & 2

Locally Grown. Nationally Recognized.
KCDMA DM Days 2011

UMKC University Center, Room 106
February 22
DM Days Session 1
March 22
DM Days Session 2

Are you ready to increase your Direct Marketing efforts?

DM Days is bigger and better than ever, with more national presenters and new interactive workshops. Take advantage of this rare learning opportunity where you can..

* "Explore the hottest trends with industry leading experts"
* Conjure winning strategies from national campaigns
* Network with the industry's movers and shakers

Bonus! If you register for multiple sessions you could save up to 15%! Register now, or click below to learn more about...

The schedule
The speakers for Session 1
The speakers for Session 2
Pricing Details
Ways to Register!


Schedule of Events

Session 1 

February 22, 2011  UMKC University Center, Room 106
8:00 - 8:30 a.m. Registration/Continental Breakfast

MORNING KEYNOTE
8:30-9:30 a.m. "Test for Success: The Dos and Don'ts of Multivariable Testing"
Chad Giddings; EVP, Marketing and Planning, J. Schmid & Associates

FEATURED PRESENTERS

9:45-10:45 a.m. "Don't Confuse Motion with Commotion: How to Land and Expand More Business Faster"
Troy Burk, Founder and CEO, Right on Interactive (ROI)

11:00 - Noon "Historical Technology Meets Modern Marketing"
Glenda Lehman Ervin, Vice President of Marketing, Lehman's


SPECIAL BONUS AFTERNOON WORKSHOP- Seperate Registration Required
1:30 p.m. - 4:30 p.m. "The Finer Points of Compelling Business Communication"
Ken O'Quinn; Founder, Writing With Clarity

Session 2

March 22, 2011 UMKC University Center, Room 106
8:00 - 8:30 a.m. Registration/Continental Breakfast

MORNING KEYNOTE
8:30 - 9:30 a.m. "Harnessing Human Behavior: 13 Steps to Must-Read Mailings"
Nancy Harhut; Chief Creative Officer, Wilde Agency

FEATURED PRESENTERS

9:45 - 10:45 a.m. "Using Emerging Media Data to Drive Marketing Campaigns"
Ron Jacobs; President, Jacobs & Clevenger

11:00 - Noon "Making Social Media Simple"
Randa Zalman; Online Strategist & Senior Account Supervisor, Redstone

SPECIAL BONUS AFTERNOON SEMINAR/WORKSHOP - Seperate Registration Required
1:30 p.m. - 4:30 p.m. "Implementing Results Across Interactive Channels"
Darren Selberg; Director of Analytics, Three Deep Marketing

 

Session 1 - In More Depth

February 22, 2011
UMKC University Center, Room 106, 5000 Holmes St., Kansas City, MO 64110
8:00 - 8:30 a.m. Registration/Continental Breakfast

Keynote Presentation: 8:30- 9:30 a.m.


"Test for Success: The Dos and Don'ts of Multivariable Testing"
Chad Giddings; EVP, Marketing and Planning, J. Schmid & Associates

Multi-variable testing is the lifeblood of direct marketing. While the concept remains a critical part of successful campaigns, much has changed that impacts the ability to use it successfully. The challenge and opportunity is in balancing new and old techniques. This session explores some of the ‘do's' and ‘don'ts' of multi-variable testing. Specifically, Chad will discuss: 1) Aligning testing with business needs; 2) How to create a disciplined approach; 3) Best practices for multi-channel campaigns; 4) How to muffle analysis ‘noise' and avoid analysis paralysis; and some thoughts on; 5) Where is multi-variable testing going - what does the future have in store.

Chad Giddings leads marketing and planning for J Schmid & Associates - innovators in the concept of new thinking for direct marketing. Chad has over 15 years of experience leading marketing and planning efforts in support of Fortune 500 companies. With a deep background in consumer and business-to-business marketing, brand management, account planning, integrated marketing communications and research - Chad will leave you with the tools you need to implement tests that gets real results.

 

Featured Presentation: 9:45 - 10:45 a.m.

"Don't Confuse Motion with Commotion: How to Land and Expand More
Business Faster"
Troy Burk, Founder and CEO, Right on Interactive (ROI)

You're Tweeting; you're active on Facebook; you're running PPC campaigns. You're out there in the marketplace creating interest through a variety of channels and it's generating a lot of response. Folks are "following," "friending," and otherwise opting in; website visits, page views, and downloads are up; email open and click-through rates are good, and other metrics are trending higher.
So, with all of this activity, are you satisfied with the number of new marketing qualified leads (MQLs), sales qualified leads (SQLs) and closed deals? If not, it may be that you're seeing more commotion than motion. Using three customer case studies, Troy Burk will present an action guide for transforming the way you nurture business relationships to land and expand more business faster.

Learn how to apply Customer Lifecycle Marketing techniques that:

• Score buyers based on how well they fit your ideal target profile
• Score buyers based on their behavior
• Map buyers to the right customer lifecycle stage
• Create effective nurturing campaigns

Troy Burk is the CEO and founder of Right on Interactive (ROI), a software solution that helps companies win and retain more customers, optimize effectiveness, and maximize the lifetime value of customers. Troy is an expert in all things interactive, and is prepared to share his secrets to success.

 

Featured Presentation: 11:00 - Noon

"Historical Technology Meets Modern Marketing"
Glenda Lehman Ervin, Vice President of Marketing, Lehman's

In today's modern world, the biggest challenge is finding a balance between tradition and technology. The same challenge applies to the marketing industry. It's a question many of us ask ourselves every day: Do I stay true to traditional methods that have proven effective in the past, or do I seize technology and reach out into cyberspace?

In this anecdotal presentation, you will learn how to take what you already know and apply it to building your online community. Whether you want to start a conversation, grow your customer base or make a sale, Glenda Ervin has the right tips for you.

Glenda Ervin is Vice President of Marketing at Lehman's where she oversees advertising and media relations. As a nationally known speaker and award winning marketer, Glenda has soared to the top of her field. Prepare to laugh and learn with this distinguished professional.

 

Special Bonus Afternoon Workshop: 1:30 - 4:30 p.m.

"The Finer Points of Compelling Business Communication"
Ken O'Quinn; Founder, Writing With Clarity

Writing is an integral part of the marketing industry. Whether its purpose is to incite action, inform or persuade, good writing goes a long way toward sending the right message ... at the right time. In this interactive workshop with professional writing coach Ken O'Quinn, you'll learn how to apply the principles of good writing to your business communications.

Ken will cover several topics, including ...

* Doing the advance work: how to get the most out of an interview
* Making the most of your opening paragraphs in a news release, story, proposal, or email
* Three techniques that Wall Street Journal writers use to bring writing alive
* Trimming the flab: where to find words you don't need
* Influencing your audience: using principles of behavioral psychology to be more persuasive

As the author of Perfect Phrases for Business Letters, writing coach to thousands of Fortune 500 communicators and founder of Writing With Clarity, Ken has taken great strides since his early career in daily journalism. Don't miss this rare chance to improve your writing with a man who's made a career out of making good writers great!

 

Session 2 - In More Depth

March 22, 2011
UMKC University Center, Room 106, 5000 Holmes St., Kansas City, MO 64110
8:00 - 8:30 a.m. Registration/Continental Breakfast

Keynote Presentation: 8:30 - 9:30 a.m.

"Harnessing Human Behavior: 13 Steps to Must-Read Mailings"
Nancy Harhut; Chief Creative Officer, Wilde

You can have a great offer, dazzling creative and a targeted message. Yet you may still be ignored. That's because when people encounter direct marketing communications, they often behave in ways that have less to do with what's in front of them and more to do with basic human behavior.

In this example-jammed presentation, you'll discover how to tap into these automatic behaviors. You'll learn 13 techniques to embed in your mailings and other direct marketing efforts that make people actually choose to open, read and respond.

You'll Discover ...

* How you can use social proof, the principle of reciprocity and compliance triggers to get prospects to say "yes"
* Three predictable behaviors of B2B gatekeepers
* Four corner card treatments that increase opening rates

Nancy Harhut is the Chief Creative Officer of the Wilde Agency, where she combines social scientists' insights about human behavior with direct marketing best practices to get people to act. Named the New England Direct Marketer of the Year by NEDMA and winner of over 150 awards for direct marketing effectiveness, Nancy will teach you how to get the results you want with the insights you crave.

Featured Presentation: 9:45 - 10:45 a.m.

"Using Emerging Media Data to Drive Marketing Campaigns"
Ron Jacobs; President, Jacobs & Clevenger

Using social media and other online tools is perhaps the most effective way to keep your customers talking about you. But it can also capture the needs and behaviors of decision makers, influencers and buyers. In fact, you can use this data to effectively target and segment your audiences. You just have to ask the right questions.

Questions like ...

*Where are conversations taking place?
*Who are the influencers driving them?
*What is being talked about?
*Is the sentiment positive or negative?
*Can keywords be turned into dialogues or multichannel copy?

In this refreshing presentation by Ron Jacobs, President of Jacobs & Clevenger and co-author of Successful Direct Marketing Methods, you'll learn how to mine social media for data that produces results. Don't waste another day on online efforts that don't pay. Ron Jacobs can show you how!

Featured Presentation: 11:00 - Noon

"Making Social Media Simple"
Randa Zalman; Online Strategist & Senior Account Supervisor, Redstone

Companies are increasingly using the power of social media to connect with current members and build membership and brands. Others hesitate, concerned about the difficulty in controlling messages and potential damage to their brand. In this discussion, you will learn about the myths, trends, strategic paradigms and possible problem scenarios so you can simplify your approach.

Randa Zalman is an Online Strategist and Senior Account Supervisor at Redstone. With experience in advertising management, integrated marketing, strategic brand development and promotions, Randa is an expert at using social media to drive success. Let her teach you how the proper use of social media can effectively complement your company's marketing efforts.

Special Bonus Afternoon Seminar: 1:30 - 4:30 p.m.

"Implementing Results Across Interactive Channels"
Darren Selberg; Director of Analytics, Three Deep Marketing

It's no secret that marketing efforts are moving to the web, but how do you know if you're sending the right message through the right channel? In this informative session, analytics expert Darren Selberg will reveal the best practices across interactive channels.

 

Examples include:

*How to easily and effectively test landing pages, both for general traffic and paid search campaigs
*Optimizing paid search keyword groupings and ads
*Utilizing keyword groupings and test ads
*Improving organic search engine rankings
*Increasing email open and click-through rates
*Avoiding junk mail filters
*Measuring offline drivers to your website

Darren Selberg of Three Deep Marketing has nearly 20 years of experience in direct marketing and response tracking. He's worked with a variety of Fortune 500 companies, including NestleFamily.com, Gerber, H&R Block and Blue Cross Blue Shield. This seasoned pro will give you all the tools you need to maximize measurability and get the most out of your data.

 

Pricing for DM Days 2011
Session Member Pricing Non-Member Pricing  Student
1 - Morning $149 $189 $95
1 - Afternoon $149 $189 $95
2 - Morning $149 $189 $95
2 - Afternoon $149 $189 $95
Buy 2 $298 $378 $189
Buy 3, 10% Off $402 $510 $225
Buy 4, 15% Off $507 $643 $321
       

 

Register now, before it's too late!

Seating is limited. Register at www.kcdma.org or 816.561.5323!