Session 3 Seminar

Tuesday, March 23, 2010 | 1:30 - 4:30 p.m.
UMKC University Center, Pierson Auditorium
5000 Holmes St.
Kansas City, MO 64110  Directions

Register now

Intensive Mobile Marketing
Presented by Michael Ahearn, VP Marketing, iLoop Mobile

Mobile marketing, the practice of communicating and exchanging value with consumers via the mobile channel, is an emerging global phenomenon. With nearly 4 billion mobile subscribers around the world, and many industrialized nations exceeding 100% penetration of mobile phone usage, the mobile phone is an ideal interactive, personal medium to engage consumers across every state of the customer lifecycle.

In this intensive workshop, Ahearn will define and show you how mobile marketing can be used to engage consumers and businesses alike.  He'll introduce you to the landscape and ecosystem of players that can help you practice mobile marketing;  review numerous direct and indirect case studies; discuss the unique capabilities of each mobile path (SMS, MMS, e-mail, Voice/IVR, Internet, Mobile Internet, Bluetooth and Applications) that can be used to traverse through the mobile channel; mobile advertising and related awareness generating and consumer participation incentive tactics; mobile marketing practices like mobile enhanced cause marketing, mobile giving and more!

At the event, we will also make available an optional Mobile Marketing Survival Kit for $50.00, which will include:

• A signed copy of Reinventing Interactive and Direct Marketing, by Stan Rapp ($34.95 value).
  • This book includes a collection of chapters authored by industry thought-leaders on how direct marketing is going iterative on the mobile marketing strategy. 

• Digital copies of the following: 
  • Aberdeen Report: The ROI on Mobile Marketing, 
  • Aberdeen Report: iLoop Mobile Dials into Mobile Marketing ROI (each valued at over $500)
  • A report providing references to leading mobile marketing best practices and case studies.

As VP of Marketing Strategy at iLoop Mobile, Michael Ahearn helps brands, marketing agencies and media companies formulate breakthrough mobile marketing strategy and campaigns. iLoop Mobile's clients include Money Mailer, Coca-Cola, Western Union, HP, Lexus, Access360, imc2, Ogilvy, T3, Merkle, Comcast, Sony, Warner, Paramount, E!, Weather Channel, CNN and many other mobile marketing innovators. As a co-founder of iLoop Mobile, Michael was an early evangelist for mobile marketing in the US, has co-authored academic papers, and has helped countless customers gain the experience necessary to succeed with mobile marketing. Michael is a frequent speaker and has been featured at ad:tech, CTIA, the Mobile Marketing Association, the Direct Marketing Association, Entertainment and Media Forum, NXTComm, Digital Hollywood, Mobile Broadband Americas, National Sports Marketing Network and the Institute for International Research.