Session 3

Tuesday, March 23, 2010
UMKC University Center, Pierson Auditorium
5000 Holmes St.
Kansas City, MO 64110  Directions

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8:00 - 9:00 a.m.        Registration/Continental Breakfast/Networking

9:00 - 10:00 a.m.      Keynote Presentation

Embracing Mobile Marketing:  Generating ROI with the Integrated Approach
Presented by Michael Ahearn, VP Marketing for iLoop Mobile

The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value.  

In this keynote we'll address why mobile and why now?  We'll review leading market metrics, consumer behaviors, case studies, mobile marketing strategies and tactics and key steps that should be taken to successfully integrate mobile marketing efforts with your existing business practices. 

In other words, you'll learn what it takes to embraced and generate ROI through and with mobile marketing.

Learn about the Session 3 Bonus Afternoon Seminar

10:00 - 11:00 a.m.    Featured Presentation

The New Rules of Customer Engagement
Presented by Craig Wood, Founder and CEO of Clarity Group

It's true that many of the old rules of marketing simply don't fit our world anymore, but which ones? And why have many best practices been cast aside as irrelevant, time consuming or cost-prohibitive, only to be supplanted by actions that consumers find annoying at best and anger-inducing at worst? What is the new bedrock for creating customer loyalty?

In this thought-provoking session, Craig Wood will illuminate the path to customer retention and loyalty using practical, real-world examples of how to engage your customers to create the bonds your business needs. Craig will also share simple but highly effective ideas for measuring your progress and takeaways you can use immediately.

Don't miss the chance to hear how you can focus your energy and talents to give your customers what they expect today - and to build lifelong customer relationships using engagement strategies and techniques that matter in today's world.

11:00 - 12:00 p.m.    Featured Presentation

The Integration of Traditional Direct and New Technology: The Successful Launch of 'AffordaBlue'
Presented by Ron Rowe, Director of Consumer and Small Group Sales for Blue Cross Blue Shield of Kansas City (Blue KC)

For more than 12 years, Ron Rowe has been responsible for direct to consumer advertising and lead generation for Blue KC.  Holding a bachelor's degree in Finance and Accounting, Ron's approach to advertising has a real "bean counter" bent with an intense focus on tracking results and ROI. 

Learn how he launched a successful campaign and targeted just the right market of consumers by utilizing integrated technologies such as SMS text messaging, mobile Web browsing, e-mail, cell phone calling and the Internet, and merging them with traditional media such as radio and TV. 

He will leave you with the right approaches and tracking methods to come up with your own spellbinding results!

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